«Raya you get, life you destroy»

The Community of Madrid launches a New campaign against drugs, focused on the prevention of young people. On this occasion he has focused on alerting the risks of cocaine consumption, under the motto Raya you get, life you destroy. The measure is included within the repertoire of 75 actions that make up the Regional Drug Plan. The campaign will be projected, through posters and videos, in the media, music festivals and university leisure spaces, among others, to raise awareness about the consequences associated with consumption and its impact on health, social relations, studies and work.

The data of the Community Addiction System of Madrid shows that The use of this drug has increased 2.4% Among citizens between 25 and 34 years and 2.2% between 15 and 24 years old. Cocaine is located as the second most consumed illegal drug in the region, with an average age of consumption start of 21.5 years. 8.7% of Madrid between 15 and 64 claims to have tried it sometime in their life, while 9.7% have done so in the last year and 1.1% in the last month, according to the home survey on alcohol and other biennial drugs.

The regional campaign Stripe you get, life you destroy, precedes the already known against cannabis, Porros hit your life until it is destroyed. Both are part of the regional strategy against narcotics consumption, which focuses on four axes: prevention and information, assistance and attention, reintegration and surveillance and monitoring. These actions are framed within the first axis, especially young people to provide information about their effects.